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We aren’t rational buyers, and we don’t make decisions based on data. When it come to decision-making, we are at most emotional and...

Some time ago I had a dental problem and I needed surgery. The doctor who was to perform the operation phoned me at 9.00 pm on that day...

When it comes to buying we are no logical, we are deeply irrational. Marketers know that and they try to create different emotional...