Jul 19, 20181 min readWhat are you selling?Massimo Bottura opened Osteria Franciscana in Modena in 1995. He didn’t have an easy start with his restaurant. He got his first Michelin...
Nov 21, 20171 min readThe reasons why we buyWhen it comes to buying we are no logical, we are deeply irrational. Marketers know that and they try to create different emotional...
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