Blog

Dec 6, 20191 min read

You’re too good

Kevin is a great tennis player. He’s been in the top squad since he joined the club, but something isn’t working for him. He’s paired...

Nov 26, 20192 min read

Give me the story, not reasons

We can’t bring people on board if we don’t engage with them emotionally. You can give me ten thousand reasons to buy a product, but if I...

Nov 19, 20192 min read

“I’m a rational person. I don’t do stories”

I’m a rational person too, and stories don’t come to me easily either. I like facts, I like precision, I like to know what I’m talking...

Nov 12, 20192 min read

Storytelling and connecting the dots

There’s a lot of advice out there about storytelling. Many resources about technique and structure – but somehow they don’t feel right....

Nov 5, 20192 min read

Focus on the how, not on the what

Focusing on business efficiency gave many companies in the world a great competitive advantage in the 1960’s and ’70’s. At that time...

Oct 31, 20192 min read

The right vision might take courage

During the first years of my PhD I did a lot of research on my topic. I spent endless hours at the library reading books, materials and...

Oct 29, 20192 min read

Homecoming got to me

When I sat down to watch the first episode of Homecoming I wanted to see how they had crafted the story. Homecoming tells the story of a...

Oct 27, 20192 min read

The impact goes with the story

She sits down, closes the door behind her and chooses the biggest table in the room. She starts spreading her Post-its around in a way...

Oct 22, 20191 min read

Between magic and technique

Storytelling is part art, part technique. Or maybe it’s part magic and part technique. While you probably agree with the technique part,...

Oct 20, 20192 min read

Purpose and fear

We’ve learnt that we need to overcome fear; that we don’t have to ponder excessively over what we should do next. The best course of...

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