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Story Practice
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Blog
All you need to know about productive disagreement
Oct 7, 20181 min read
The business of anticipation
Great businesses don’t just create solutions to customer problems: they anticipate what customers want but haven’t even formulated yet....
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Oct 4, 20181 min read
What is your theme?
Before telling any story, before writing your book, you need to find your theme. What is it that you want to say? How is this connected...
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Oct 2, 20181 min read
Selfishness is underrated
When we create a new product or service that matters, we aren’t just helping our customers to be closer to who they want to be, we’re...
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Sep 30, 20181 min read
A social media trap
Have you observed that our lives are more and more confined to people that do things like us, to people that think like us or have the...
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Sep 27, 20181 min read
Clinical marketing
When was the last time you bought a product or a service because you saw it in an ad? Most likely you want to have an experience of the...
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Sep 25, 20181 min read
Pushing away your customers
Many companies appear to have a strategy of making you buy their product and then getting rid of you as soon as they can. That might...
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Sep 23, 20181 min read
Why do you do what you do?
Being passionate about what we do not only give us more chances of being happy and enjoying our day’s work: being passionate about what...
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Sep 20, 20181 min read
What you can control
The website has a glitch that prevents customers from using your online services; subscriptions to your blog have fallen dramatically;...
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Sep 18, 20182 min read
Connect and convert
We all want the story that goes viral, the story that gets more clicks, the story that’s shared more times. Facebook is about connection,...
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Sep 13, 20181 min read
Never hire an assistant
Nassim Taleb says in his book Skin in the Game that the best advice he ever got was from a successful and happy entrepreneur, Yossi...
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