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Story Practice
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Blog
All you need to know about productive disagreement
Aug 19, 20181 min read
Resistance
Great businesses understand the context in which they operate and make clear the change that they bring. Zara wanted to change the...
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Aug 16, 20181 min read
A way to connect
How many times have you sought ways of telling a compelling story about your business? How many hours have you spent thinking about how...
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Aug 14, 20181 min read
Becoming part of the story
There is a very famous bakery in the town where we spend our holidays. In summer when it gets really hot you still find people queuing...
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Aug 9, 20181 min read
Act as if it’s important
When Vincent Van Gogh died he left his art to his brother Theo who also died two months later, leaving his brother’s legacy to his wife,...
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Aug 7, 20181 min read
The Guggenheim effect
The Guggenheim Museum in Bilbao is majestic, outstanding, remarkable, iconic. When you drive from the airport into town through La Salve...
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Aug 5, 20182 min read
Do you need a haircut?
It’s a beautiful morning and I’m at the hairdresser’s enjoying a green tea and a chat with Silvia. We’re talking about her trips around...
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Aug 2, 20181 min read
The right question
Pregnant women are asked to call the hospital to talk to a midwife when they think they’re going into labour. Midwifes are well-trained...
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Jul 31, 20182 min read
Are you pushing or pulling?
If you’re doing something new, if you’re bringing some change, it’s unlikely that you’re going to fit into most of the networking and...
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Jul 29, 20181 min read
Do the hard thing first
The logo, the website, the Instagram, the pictures, the social media strategy, the banners, the business cards, the office, the business...
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Jul 26, 20181 min read
What data can do for you
Data can tell us what people do, but not why they do it. They predict rational behaviour, but they can’t explain the underlying reasons...
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