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Story Practice
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Blog
All you need to know about productive disagreement
Jul 24, 20181 min read
The product leadership strategy
You want to develop the best product. You’ve invested a lot of time and money trying to position it on the market as a leader in its...
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Jul 22, 20181 min read
Half of the story
The promise of tomorrow is a seductive one. Elizabeth Holmes promised the cheapest and fastest blood tests through her company Theranos....
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Jul 19, 20181 min read
What are you selling?
Massimo Bottura opened Osteria Franciscana in Modena in 1995. He didn’t have an easy start with his restaurant. He got his first Michelin...
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Jul 17, 20181 min read
When we need help
It was something that started happening gradually, but one day I realised that my eldest was not holding my hand any more when we walked...
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Jul 15, 20181 min read
The layers of your story
Your story connects with your customers not because you have a good logo or a website, thousands of Twitter followers or five-star...
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Jul 12, 20182 min read
The meaning of permission
What are we agreeing when we share our data with our bank? What does it mean when I say it’s fine to contact me to offer a product or...
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Jul 10, 20181 min read
Being sought
If you want to find the meaning of a word you can check it in five seconds on your phone. If you need to book a flight, you can do it in...
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Jul 8, 20181 min read
Don’t tell, show
269 billion emails are sent every day: that means 2.4 million emails sent every second. On average we receive 121 emails per day. We’re...
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Jul 5, 20181 min read
The best is not for everybody
Best croissant in Paris? Maybe Du Pain et des Idées. Best chocolate bar made in the US? Maybe Askinosie. Best Indian restaurant in...
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Jun 28, 20181 min read
Daring to be honest
The coach who ask the uncomfortable questions, the mentor who gives you honest feedback about your latest product idea, the customer who...
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