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Jun 26, 20181 min read

You have everything you need

You have everything you need: the vision, the passion, the story, the strength, the supporters, the courage – but still you don’t have...

Jun 24, 20181 min read

Be courageous, more than brave

You want to grow and play big. People know your potential and you believe in yourself too, but what excuses do you find not to do the...

Jun 21, 20181 min read

Your story needs a leader, not just a hero

When you’re telling your story, when you think about ways of communicating what you do, storytelling is a great tool. Thinking about your...

Jun 19, 20181 min read

Some questions before scaling

How can you scale your business? How can you grow? How can you reach more people? Scaling is a challenge for entrepreneurs, CEOs, MDs and...

Jun 17, 20181 min read

Storytelling beyond marketing

You can tell a story to entertain. You can tell a story to connect with your customers’ emotions. You can tell a story to catch their...

Jun 14, 20181 min read

Can’t find your story? Track it back

Tiddler the Story-telling Fish was and still is one of my children’s favourite stories. The book tells the story of Tiddler, a fish who...

Jun 12, 20182 min read

Your story is told, not read

Story 1: ‘Have you had a look at my website recently? I have a new logo. I’m really happy: the graphic designer totally understood what I...

Jun 7, 20181 min read

The logic of profit

You run a business and you’re working for profit. You don’t want to make just a salary, you don’t want to know the maximum amount of...

Jun 5, 20181 min read

Fencing out

Would you follow the advice of a meat-eater on vegetarian healthy eating? Would you follow the advice of your neighbour who has never...

Jun 3, 20181 min read

Don’t give up too soon

Most of the people who studied law with me have ended up doing something completely different. From that year, there are two award...

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