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All you need to know about productive disagreement
May 31, 20181 min read
Are you busy with the right stuff?
You hate your website. It doesn’t talk about who you are and what you do any more. It doesn’t talk to your customers either, but there’s...
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May 29, 20181 min read
Credibility in your business
We live in times of scarcity, or that’s what we tell ourselves. Other people have a bigger budget, a better sales team, a more effective...
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May 24, 20182 min read
Earning trust
When people know you, when they see you every day, when they like what they see, they trust you. When my mum was running her business she...
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May 22, 20181 min read
Selling the story
When my kids they were little and couldn’t read, I used to make up stories for them. We ended up creating characters and even mini-sagas....
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May 15, 20181 min read
The promise you’re making
If you’re telling a story, you’re making a promise. Making a promise is not just about guaranteeing your customers’ money back, it’s not...
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May 11, 20181 min read
The storyteller’s strategy
You don’t need a story to sell your products and services. You can grow a very successful business without one. You find a niche in the...
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May 9, 20181 min read
What’s next?
You’re reaching a plateau in your business. Growing is difficult. You’re selling a commodity and your competitors are big brands. You’ve...
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May 1, 20181 min read
On a day like this
On a day like this, you decided to quit your day job because you were tired of working at night and over weekends on your side business....
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Apr 26, 20181 min read
Marketing in a noisy place
Do you feel overwhelmed when you use LinkedIn, Facebook and Twitter and see the number of posts, likes and comments coming from...
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Apr 24, 20181 min read
When mess is required
Life comes out of chaos and brings chaos. Nothing new, exciting and groundbreaking comes with a detailed manual that includes all the...
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