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Story Practice
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Blog
All you need to know about productive disagreement
Dec 19, 20172 min read
Measuring impact: to do more, or to feel better?
Businesses working exclusively for profit have a straightforward way of measuring their impact. As impact is related to how well they’re...
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Dec 12, 20172 min read
How to know if you’re telling a great story
Last summer I discovered a shop in my home town. Lovely dresses hung alongside silky scarves and shirts beautifully arranged with linen...
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Dec 6, 20173 min read
The price of being noticed
A couple of months ago, on a bright Sunday morning, while I was having breakfast and pouring my second cup of coffee, my son said ‘If you...
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Nov 21, 20171 min read
The reasons why we buy
When it comes to buying we are no logical, we are deeply irrational. Marketers know that and they try to create different emotional...
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Nov 14, 20172 min read
What is it in a great business story?
Great business stories engage with us because resonate with our values, with the way we see the world, with the things that matter to us....
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Nov 7, 20171 min read
People before products
Some of the most interesting businesses you could think of didn’t have a clue what was next for them. Mark Zuckerberg didn’t know that...
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Oct 31, 20171 min read
Focusing on the now
Many times, we struggle in our business because we think that we are missing business opportunities. We look around and we see similar...
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Oct 24, 20171 min read
Delivering your story
When you start a business you are going to spend an awful amount of time trying to make it work, so you better do something that you...
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Oct 17, 20171 min read
Five things that we tell to ourselves that ruin our business and our mood
After the unbeatable, I can’t do this/ I can’t make it/It is too big for me. These are the other not so obvious that can ruin your life...
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Oct 10, 20171 min read
Where is your business heading to?
Your sales are going fine, sales pipeline looks pretty good and you still have a gut feeling that something is missing. Many people grow...
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