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Aug 28, 20202 min read

The power of collective thinking

In the early days of lockdown, Gary Lightbody of Snow Patrol started Saturday Songwriters, a weekly collective songwriting session on...

Aug 21, 20202 min read

Turning wants into needs

I’ve always found the discussion about wants and needs quite confusing. Wants talk about desire and emotional connection to things,...

Aug 16, 20201 min read

The white letters

When telling a story, we may feel that we need to focus on the event, on the catalyst, on the moment when everything changed and how our...

Aug 8, 20201 min read

Three years and four months later

Three years and four months ago, I wrote my first blog. All together I’ve written 295 posts. It wasn’t a marketing decision. I didn’t...

Jul 31, 20203 min read

I’m someone’s daughter

There’s nothing that bothers me more than waking up at 6.00 am with a story in my head. I’m talking about the feeling that you...

Jul 24, 20201 min read

Unnoticed

My supermarket list is quite predictable. Every week I buy the same number of the items except when there’s an offer, then I buy four or...

Jul 18, 20201 min read

Who is telling the story

This week I was working with someone in sales, helping him work on a story that would explain to his customers the value he provides....

Jul 11, 20202 min read

Changed by the story

Mauro We hear all the time that people don’t change easily, that change is difficult. Organisations engage in expensive processes to make...

Jul 3, 20202 min read

What you tell and what they hear

Rawpixel.com Most of our communication becomes a story. This may not be intentional at our end, but often the recipient creates a story...

Jun 27, 20201 min read

The power of the ordinary

Picture Jan Valecka Michelle Obama is one of my favourite storytellers. She makes you feel as if you know her. You don’t need extravagant...

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