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Jun 20, 20201 min read

Ten unconventional benefits of telling business stories

Rawpixel.com 1. It prompts you to look at your business differently: to find your stories you need to ask your team and your customers...

Jun 12, 20201 min read

Start with these ten questions

Are you looking for your next stories? These ten questions can help your creative story skills. Why did you choose your job? Your most...

Jun 5, 20202 min read

Strong vulnerability

Rawpixel Ltd A couple of weeks ago I was helping a group of successful, articulated and intelligent women to get started with stories at...

May 27, 20202 min read

Emotional naming

One of the most powerful things you can do in a conversation is to name the problem. And if you use sophisticated terms and catchy,...

May 21, 20202 min read

Places of authenticity

A customer is telling you how he’s doing these days. Suddenly the tone of his voice changes, he takes a deep breath and looks down for a...

May 14, 20201 min read

Tell them what to do, not how to feel

In one of my latest posts, I talked about the rule of three and how brands, governments, and organisations use it to convey their message...

May 7, 20202 min read

Why your message needs to move from R to E

Wouldn’t it be great to be able to influence people using perfectly rational arguments? I bet you’ve tried time after time, and failed...

Apr 30, 20202 min read

The power of the Rule of Three

In times of uncertainty we find ourselves considering why we do what we do, as we need extra motivation and focus to keep us going....

Apr 23, 20203 min read

Purpose is not a business goal

We know that purpose is the new competitive advantage. Customers and employees want to work for and buy from companies that are aligned...

Apr 16, 20202 min read

The enemy of your stories

Business narratives are hard to convey because they force us to articulate why our business exists and why others should consider what we...

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