Branding your business with a Yes

Whether you’re running your own business, launching a new project or trying to get a new idea off the ground, it’s easy to feel overwhelmed by both the inner need to do the best possible job and requests coming from people around us.

When you’re feeling like this a simple ‘No’ may seem the most sensible response to someone who asks you to meet them and tell them about your social media strategy over a coffee or some feedback on his new project.

You have a lot on your plate. It’s easy. Just use this powerful word: No.

But while it may be easy, it’s unlikely to be the best answer on most occasions.

No is a powerful word that shut downs connection and collaboration. How can you say ‘No’ to one specific request and keep the door open for future connection?

We choose where we want to focus our energy and time, but it shouldn’t be incompatible with kindness and staying connected to the people around us.

Defining your personal brand as a Yes brand: in the long run it’s the best way to get noticed and be remembered.

Photo by Igor Spasic

#communication #connection