Why do you do what you do?

Being passionate about what we do not only give us more chances of being happy and enjoying our day’s work: being passionate about what we do creates a connection with our craft, with our product, with our service.

To connect something we need at least two points. Where do you connect with your business? At which point do you feel the joy? At which point do you feel that there aren’t enough hours in the day to do what you do?

That tiny place of joy is your first connection, and it’s likely that it’s your best place to connect with your customers too.

Still, while you need to think about how they want you to show up, what they want, and how they want it, first you need to find your own connection to your business. Nobody can do that for you. This connection, this story, gives you the direction and the clarity to do what you want to do.

Steve Jobs’ connection to attention to detail and design came from his father and was translated into the high-quality design products that Apple stands for.

That connection that you feel with your product and service is important and is key to the work that you do, because very likely what you find fascinating, others will too.

How this connection transforms the world around you and how you transform this passion into something meaningful that matters to you and others is where the journey starts.

Picture by Jeff Herbst

#connection #customers