Your work is to show up

It’s easy to get hooked into the idea that your work is to sell, get more customers and grow your business.

However, if you want to build an audience and engagement beyond your follower count, if you want to contribute something that matters, part of your work is to show up despite the results.

Keep on writing the blog, attending events, creating content, giving a hand when it’s needed, collaborating with community projects aligned with your values. Not because you can measure what comes out of it, but because you’re creating trust and becoming the story that you want to tell.

#audience #follower #showup